I'm Bishoy Zaki,
an Art Director creating meaningful visual experiences that balance creativity and purpose.

I build identity systems — logotype, Arabic and Latin type, colour, and the rules that keep them intact. Not a logo file. A system that still holds when someone else opens it two years from now.

I find the concept, then art direct the master visual that has to carry it everywhere. One idea, built to survive every format it will ever appear in — so the campaign reads as one thing, not twelve.

Motion, digital, print, packaging, environment. This is where most work quietly loses its intent — I take it through myself, so what's on the screen is what ends up on the shelf.

Print supervision, event builds, on-ground rollout. I stay on the job past the file: the color on the vinyl, the alignment on the sponsor wall, the last panel before doors open.