From the first mark to the last panel.
I'm Bishoy Zaki — an art director who owns the full chain: the identity, the campaign built on top of it, and the physical thing that ends up on a wall in Riyadh or on the Ring Road in Cairo.
Most creatives own one link. Twenty years across sports, culture, real estate, F&B and industry — moving through UI/UX, motion, senior design and creative direction — means I can hold all of them at once: define the brand, direct the campaign, and stay on it through production until the last panel is aligned.
That's why the work holds together. Nothing gets lost in the handover, because there isn't one.
What I Do
The Chain
01 DEFINE
I build identity systems — logotype, Arabic and Latin type, colour, and the rules that keep them intact. Not a logo file. A system that still holds when someone else opens it two years from now.
02 DIRECT
I find the concept, then art direct the master visual that has to carry it everywhere. One idea, built to survive every format it will ever appear in — so the campaign reads as one thing, not twelve.
03 BUILD
Motion, digital, print, packaging, environment. This is where most work quietly loses its intent — I take it through myself, so what's on the screen is what ends up on the shelf.
04 DELIVER
Print supervision, event builds, on-ground rollout. I stay on the job past the file: the color on the vinyl, the alignment on the sponsor wall, the last panel before doors open.
